WHAT:Tommy Hilfiger which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the release of the Classics Reborn campaign video introducing the brand’s newest collaboration with Shawn Mendes. The multifaceted global partnership “Play it Forward” kicked off in Summer 2022 with various collaborative efforts that will include custom-made styles for Shawn’s Wonder: The World Tour, a US$1 million donation from Tommy Hilfiger to offset the environmental impacts of the world tour and a co-designed capsule collection set to launch in Spring 2023 that will feature quality reimagined styles with circular design while scaling material recycling innovations.
Paying homage to the brand’s music history, the video shows Shawn Mendes playing guitar and singing a cover of Bruce Springsteen’s mid-80s dance-rock anthem, “Dancing in the Dark”, which has been recorded exclusively for this project. In one scene, a tri-colored Americana bandana is tucked into the back pocket of Shawn’s jeans – the ultimate tribute to Springsteen’s look in the original video.
The video was shot in Austin, Texas, and is set in both a natural outdoor landscape as well as inside a warehouse under the direction of Craig McDean and Theo Stanley.
The Classics Reborn video launches the new Classics Reborn campaign, featuring items from Tommy Hilfiger’s classic 1985 collection, now being produced with more sustainable materials. Shawn wears the classic Tommy Hilfiger colors of red, white and blue in the video, inspired by the brand’s Americana heritage. These statement-making colors are also subtly integrated into the visuals and set design.
In the coming months, further details of the “Play it Forward” collaboration with be shared across Tommy Hilfiger and Shawn Mendes’s social channels. Friends and followers of the brand are invited to join the conversation on social media using #TommyXShawn, #TommyHilfiger and @TommyHilfiger.
WHO:Singer/Songwriter Shawn Mendes, Creative Director Tray Laird, Directors Craig McDean and Theo Stanley.
WHERE:All Tommy Hilfiger social and digital platforms, in-store and on select digital out-of-home placements.
WHEN:May 16, 2022
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About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
Learn more about Tommy Hilfiger’s sustainability journey here: https://responsibility.pvh.com/tommy/
About PVH Corp.
PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH. Follow us on Facebook, Instagram, Twitter and LinkedIn.
About Shawn Mendes
Originally from Toronto, Canada, Shawn Mendes is a three-time GRAMMY® nominated singer, songwriter and producer. He’s known for his hit songs “Stitches,” “Treat You Better,” “Señorita,” and a new single, “When You’re Gone,” and is the third-youngest solo artist to achieve three consecutive #1 albums. In 2020, he was the youngest male artist ever to top the Billboard 200 with four studio albums to date. In addition to his musical accomplishments, Shawn Mendes supports various humanitarian efforts and in 2019, he launched The Shawn Mendes Foundation which seeks to inspire today’s youth to discover causes they’re passionate about while empowering them to change the world. As part of its ongoing mission, the Foundation provides resources and distributes “Wonder Grants” to enable, uplift and amplify young changemakers to create new opportunities and better their communities.